Have you heard of the Glucose Goddess?

Jessie Inchauspé is the Glucose Goddess and she speaks on a topic that matters to her 5 million followers: French influencer and biochemist, she helps everyone understand how their metabolism works, how to avoid glycemic spikes that lead to cravings and binge eating, and to be in total control of your hunger and your mind.

This week I open the doors of SIAL with an interview with Devan, founder of Archie, who explains his innovation in this video clip that I bring you today.

Devan Ahmed, founder of Archie, is a very elegant guy who knows how to present the product with a point of exclusivity and knows how to make it desirable.

Entrepreneur coming from the luxury sector (Ritz and Bentley), member of the Young Business Leaders in France, expert in marketing and business development.

And what makes this vinegar different from other apple vinegars?

• Quality, design and value proposition.
• It is a vinegar with mother, with digestive and health benefits.
• It has the endorsement of the Glucose Goddess.

Its shots are delicious, with a base of apple, ginger and peach juice that makes it irresistible. As a pre-dinner aperitif.

I am adding SIAL cases and interviews to our membership. Food Scouting Innovation Updates where there are real diamonds in the rough like this one.

Write to us at if you want me to tell you what I have seen for you.