Anuga Fair, Cologne 2025

The world capital of the food industry awaits you

Anuga is the most important international trade fair for the food and beverage industry. Every two years, Cologne becomes the meeting point for the most relevant brands, emerging startups and global retail leaders.

New products that will shape tomorrow's consumption

At Anuga, we identify the innovations with the greatest potential:

New functional ingredients
New flavors and revolutionary formats
Real applications of emerging technologies
Nutritional Claims that connect with the consumer

We analyze what is behind each proposal and prepare a strategic report with the trends that will transform the market.

A practical tool that will inspire you and help you make decisions about your business with an edge.

What makes Anuga the international benchmark for the sector?

Anuga is the nerve center of global food innovation. It brings together the entire value chain: brands, distributors, importers and retailers, offering a complete vision of what's next in taste, health, sustainability and technology. Presence of key buyers such as Amazon, Aldi, Carrefour, Costco, Metro, Walmart or Whole Foods.

140.000

visitors

7.900

exhibitors

pavilions

118

countries

Anuga Fair, Cologne

10 trade shows in one location

At Anuga 2025, we take an in-depth look at the 10 major themes that coexist at the show to give you a complete overview of global opportunities:

Anuga Alternatives: alternative proteins (from insects to cultured meat).
Anuga Bread & Bakery: bakery, pastries, chocolate and new mixes.
Anuga Chilled & Fresh Food: refrigerated products and convenience.
Anuga Dairy: dairy and additive-free alternatives.
Anuga Drinks: beverages, especially low/non-alcoholic.
Anuga Fine Food: delicatessen, gourmet and high-end superfoods.
Anuga Frozen Food: healthy and convenient frozen food.
Anuga Hot Beverages: coffees, teas and hot beverages.
Anuga Meat: meat, poultry, regional products and convenience.
Anuga Organic: organic, vegan and fair trade products.

This thematic structure allows you to quickly identify relevant innovations, from ingredients and formats to nutritional claims. With this approach, your scouting will be more effective: we analyze each niche and extract key insights for your business.

Anuga 2025 Report: Strategic Vision for Global Brands

Our analysis answers the sector’s major questions:

What is being launched in functional foods?
Which claims and benefits are trending?
What new ingredients are emerging?
How is the plant-based offer evolving?
Which categories are being reinvented?
How are feeding and supplementation integrated?
What alternatives to alcohol are growing?
Which products target emotional well-being?
What messages dominate the sustainability conversation?

How to transform global trends into local actions

What you will find in our report:

The most relevant innovations for Europe

New concepts, benefits, formats and ingredients

Real cases responding to new demands for taste, health and sustainability

Strategic moves and consumer trends

Our reports turn global inspiration into local decisions that you can activate.

Our reports help you focus your innovation strategy.

Food Republik: global vision with precise execution

We are specialists in food innovation. Every year we visit the main international trade fairs to analyze, test and understand what makes each innovation special.

We don’t just collect products: we deliver actionable analysis tailored to your business. With global vision and local knowledge, we help you innovate with focus and precision.

Malwine Steinbock

CEO & Founding Partner.
Director of Strategy and Food Scout®

I help my clients move innovation projects forward with inspiration, method and execution. Too many times good projects get stranded in the vortex of the day to day.

Let's make things happen.

Victor Fortunado

Founding Partner
Creative Director

I am in charge of taking your innovation projects to the right port. I work with co-creation processes with companies, our market knowledge and the consumer. We unite talent, team and put the gear to bring innovation to the market.

Want to see what we are capable of?

If you work in food and have to make decisions about your innovation roadmap, investments, communication and strategic focus, this is your chance to get ahead of the curve.