PLMA Amsterdam 2025

Where private label brands define their future: the epicenter of branding

On May 20-21, 2025, the RAI Amsterdam Convention Centre will host the World of Private Label trade show, organized by the Private Label Manufacturers Association (PLMA). This event is the key meeting point for retailers, distributors and manufacturers looking to boost their private label programs.

Innovations transforming the private label market

With more than 3,100 exhibitors from over 70 countries and the attendance of more than 32,000 professionals from 120 countries, PLMA offers a unique platform to discover the latest innovations in food and non-food products.

The fair covers 45,000 m² of exhibition space, including 9 pavilions dedicated to food and 5 to non-food products.

Why is PLMA Amsterdam the must-attend event for the industry?

32.000

professionals

120

countries

3.100

exhibitors

pavilions

Connect. Source. Grow.

PLMA is recognized as the benchmark event for private label brands. Its focus on innovation, quality and international collaboration makes it a must-attend event for those looking to lead in this segment.

A key event for the healthy food sector, driving the growth of startups and fostering collaboration between key industry players.

Most dynamic categories: We explore the most interesting launches in snacks, ready meals, refrigerated, functional beverages, frozen, sauces, bakery, plant-based, and more.
Consumer trends applied: New launches: we see how concepts such as clean label, high protein, sugar-free, low-carb or healthy indulgence are translated into private label proposals.
Packaging, new formats and claims: we closely follow how benefits are communicated to the consumer: ready-to-go formats, sustainable packaging, multi-product, functional portions... and which claims are working in each category.
Key contacts and co-packers: We identify specialized manufacturers that can become your strategic allies. From large European groups to agile producers with ready to test formulas.

Exclusive PLMA Report: Keys to stand out in the MDD market

At Food Republik, we analyzed the trends and innovations presented at PLMA to provide you with a detailed report including:

√ New products and emerging categories.

√ MDD positioning strategies.

√ Innovations in packaging and sustainability.

√ Health and wellness trends applied to private label brands.

Strategies for turning PLMA trends into competitive advantages

This report will provide you with the tools you need to strengthen your value proposition in the private label market.

Our analysis will enable you to identify key opportunities and adapt emerging trends to your business strategy, ensuring a sustainable competitive advantage.

We detect trends for your brand to lead change

What you will find in our report:

Most relevant innovations: The most outstanding launches of the edition. New concepts, benefits, ingredients.

Strategic movements in the sector: Novelties in natural, healthy, functional food, pleasure and indulgence.

Consumer trends: How companies and startups are responding to new consumer demands in taste, health and sustainability.

PLMA AMSTERDAM REPORT

Food Republik: Your strategic partner in the private label universe

What do you get with Food Republik?

At Food Republik, we are experts in identifying and analyzing the trends that are shaping the future of food. We accompany you in the transformation of insights into concrete actions that drive your growth in the private label sector.

Malwine Steinbock

CEO & Founding Partner.
Director of Strategy and Food Scout®

I help my clients move innovation projects forward with inspiration, method and execution. Too many times good projects get stranded in the vortex of the day to day.

Let's make things happen.

Victor Fortunado

Founding Partner
Creative Director

I am in charge of taking your innovation projects to the right port. I work with co-creation processes with companies, our market knowledge and the consumer. We unite talent, team and put the gear to bring innovation to the market.

Want to see what we are capable of?

If you work in food and have to make decisions about your innovation roadmap, investments, communication and strategic focus,
is your chance to get ahead of the curve.

Get your report and don't miss the news

PLMA AMSTERDAM REPORT

Get ahead of the curve today.